I’m Ellen O’Rourke, and I’m Head of Marketing for TouchByte.
We’re a Cornwall-based technology company, who build applications for facial recognition. We work with AI, biometrics, and algorithms.
I joined TouchByte in 2018 as a copywriting intern. At the time, I was studying for my bachelor’s degree in Journalism, and worked with TouchByte in the summer between second and third year. I thought it would be beneficial to learn more about professional content writing – not just writing in a journalistic style for newspapers and live news.
Despite coming from a non-technical background, I applied for the internship because I knew I could bring a different perspective to this start-up; my creative brain was different to everyone else in the company. Instead of being intimidated by this, I chose to embrace it. That approach has worked well for me so far!
After I graduated, I joined TouchByte part-time while studying for my Master’s in Entrepreneurship with Falmouth Launchpad. Again, I knew that my creative skillset of writing, photography and content creation wouldn’t fit the normal mould of an entrepreneur; and again, I chose to see this as a positive. I bring a different perspective to a traditionally very tech-focussed environment, and this perspective is invaluable.
It enables me to relate to customers and learn about them in depth. In marketing terms, this is known as customer segmentation. Being able to talk to customers about their pain points and what we could be building to make their lives easier, played strongly into the hands of my communication skills.
After completing the MSc, I came on-board full time at TouchByte. I work closely alongside the technical team in understanding our customers, creating solutions that specifically solve their problems, and creating digital content across the whole company to build a strong brand awareness.
In a single day, I can go from liaising with partner companies to create campaigns, to shooting and editing short films about our products, to writing press releases, to building our company website. This is what I love; the diversity of my role and how I can develop a real depth of skills under one roof.
There’s a perception that to work within tech, you need to be able to code or have an understanding of some pretty complex technologies. This is simply not true. There are multiple different routes into working in the world of technology; whether you pursue the coding/IT side of things or share your creative skillset with the technical sector.
By Ellen O’Rourke, February 2022